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Discovery has REALLY jumped the shark this year

By Leonard Ho - Posted Aug 11, 2014 09:00 AM
Remember the days when Discovery channel produced educational programming? This year's Shark Week has proven the network has completely abandoned quality content to pander for ratings. To think: Advanced Aquarist once promoted Shark Week.
Discovery has REALLY jumped the shark this year

We would love to claim credit for this graphic, but this is actually Discovery's real ad campaign for Shark Week 2014. Seriously ...

Sure; last year's Shark Week was atrocious.  The Megalodon show in particular was as abhorrent a fake "documentary" as anything we can remember.  2014's Shark Week manages to ratchet up the idiocy, tossing to the wind any notion of intellectual decency or honesty. Frankly, we don't know if it's funny or disgusting.

Here's a rundown of the shows viewers can look forward to (complete with Advanced Aquarist's commentaries):

Lair of the Mega Shark: "Experts" "risk everything" to go searching for the "legendary" fabled "lord of the sharks." We almost exhausted the world supply of air quotes in one sentence.  We think an erratum to the title is necessary: "Liar of the Mega Shark."

Zombie Sharks: While the title implies monumental stupidity, this show actually describes inducing tonic immobility, a well known shark phenomenon, in a Great White Shark. Unfortunately, we're sure that like the title, this show will be filled with sensationalism and misinformation.

Monster Hammerhead: Tell us if you've heard this one already: Expedition to find a mythical killer shark.

Alien Sharks: Return to the Abyss: Another questionable title with potentially educational content (we still aren't holding our breath):  Shark researcher Paul Clerkin dives deep in the Indian Ocean to investigate deep water shark species, some possibly bioluminescent.

Spawn of Jaws 2: The Birth: Yet another kitschy title with potentially quality footage.  Scientists follow a female great white and attempt to be the first to capture the birth of a baby great white shark.  If the show fails to deliver on this premise, we may just have to write a strongly worded letter to Discovery.  Yes; that's a threat.

Great White Matrix: A show about an epidemic of great white shark attacks.  Does anyone remember the early Shark Week shows that weren't all about fear ... shows that actually esteemed sharks as important animals in the world's ecosystems?  Neither does Discovery.

Air Jaws: Fins of Fury:  Finally.  An absurd title with equally absurd content.  Viewers once again are invited to track down a legendary mega-shark (this cutie is named Colossus), but it's not just your average legendary shark hunt.  No, sir.  We are promised high tech underwater gadgetry.  Crisis averted.

Jaws Strikes Back:  Strikes back at what?  Marine biologists film the hunting behavior of "the largest great white sharks on earth" at Guadeloupe Islands.  That's it!? Snooze.  At least vote some sharks off the island.

I Escaped Jaws 2:  Shark Week 2013's "I Escaped Jaws" didn't induce enough panic in the masses.  Hopefully the sequel will.

Shark of Darkness: Submarine Returns: We just watched this show tonight.  It was more fake footage interlaced with real footage to "prove" the existence of a legendary killer shark named Submarine ... the same story as 2013's Megalodon, just a different boogeyman.

Megalodon: The New Evidence:  Discovery is doubling down on its maligned 2013 show.  I guess if you're the laughing stock of the scientific community, you might as well commit all the way.

Breaking News!

Advanced Aquarist has obtained top secret information about the shows slated for Shark Week 2015:

  • Megalodon vs Submarine: A Fight to the Extinction: This Time It's Real
  • Sharknado: Could It Really Happen?
  • The Real Sharks of Orange County
  • Hardcore Shark Auction Stars
  • Shark Attack Preppers
  • Ancient Shark Aliens
  • Here Comes Mako Boo Boo
  • Sharks at the Jersey Shore
  • Understanding a Mass Murderer: Inside the Mind of Sharks Hellbent on Killing You and Every Living Thing on Earth.


Author: Leonard Ho
Location: Southern California

I'm a passionate aquarist of over 30 years, a coral reef lover, and the blog editor for Advanced Aquarist. While aquarium gadgets interest me, it's really livestock (especially fish), artistry of aquariums, and "method behind the madness" processes that captivate my attention.


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