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Apple has a distinct aquatic flare at their latest event

By Leonard Ho - Posted Sep 11, 2015 09:00 AM
Betta fish were on full display (no pun intended) at 2015's Apple Event. Maybe we'll see a surge in betta fish sales (AKA the Nemo effect).


logoAquaA3.pngThe following article was written for AquaA3 (click to read the original Portuguese version) and republished in partnership with AquaA3.

Translation credit: Márcio Santana


New iPhones please aquarists with stunning Betta splendens pictures

Those who waited for the announcement of new Apple® devices on September 9, 2015 had a pleasant surprise - and we're not talking about 3D Touch or the new camera, but a much more simple detail ...

The American tech giant nailed the hearts of aquarists around the world - even those who happen to be fans of a rival brand - with their selection of screen and packaging images for iPhones 6S and 6S Plus.

Displaying exuberant and multicolored images of Bettas splendens, the new products were presented to the public in San Francisco, USA, at the annual conference of the company.

The photographer of the stunning images is Thai photographer Visarute Angkatavanich.

Appreciated for their colors and fins, betta are popular fish in the hobby for their beauty, irascible temperament and resilience; they can survive in small and unfiltered tank, which unfortunately sometimes puts them in difficult, less-than-ideal situations.

But in the 4.7 or 5.7-inch retina display of the new iPhones they are well acclimated!


Author: Leonard Ho
Location: Southern California

I'm a passionate aquarist of over 30 years, a coral reef lover, and the blog editor for Advanced Aquarist. While aquarium gadgets interest me, it's really livestock (especially fish), artistry of aquariums, and "method behind the madness" processes that captivate my attention.


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